The fourth part of the series shows how innovations come into being and what myths they are associated with.

For more information on BMI see

For more information check out our global bestseller Business Model Navigator, 2nd ed. 2020

© University of St.Gallen (HSG)
Text & Concept by Prof. Dr. Oliver Gassmann ( or
Academic Director of the video series: Prof. Dr. Thomas Beschorner

To watch the first “Little Green Bags” video on corporate social responsibility (CSR), please go to

To watch the second “Little Green Bags” video on the ten myths of entrepreneurship, please go to

To watch the third “Little Green Bags” video on the energy revolution, please go to

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