31 March 2021 marks the 50th anniversary of the GTIN. On 31 March 1971, industry leaders agreed to use a ‘universal product code’ for product identification. The identifier is called the Global Trade Item Number, or GTIN today. That historical meeting paved a long path for collaboration, innovation and leadership. Today, with a need for much more information about products, industries are meeting the same challenges that they faced 50 years ago: a need to collaborate, to think big and to innovate. Getting this right is the challenge of a generation. The next 50 years begins today!
More about GTIN at https://www.gs1.org/standards/id-keys/gtin